STRATEGY#1 : Do Your Company
Research
In your first step before entering
into content strategy, I would
suggest to get all the accurate
answers for the following
questions :
Questions on business model of the
company:
1. How does the company gets
the revenue?
2. What are the products that
bring the revenue?
3. Why does these products get
top revenue (high demand,
high margin etc.)
4. How is the companies sales &
promotions team structured?
5. On what metrics sales team
member’s performance is
evaluated?
Questions on existing customer base:
1. Who are the existing
customers & consumers?
2. Target audience of the
company?
3. What are the current
customer attracting
strategies?
4. Take a look at the company’s
market research?
Questions on Content marketing
considerations:
1. Who produces the content?
2. Who approves the content?
3. What kind of content is
produced to attract
customers?
4. What are the company’s
brand considerations?
STRATEGY#2 :COLLECTION OF DATA
(AS MUCH AS)
The more you understand in depth
about the company and it’s
customers move, the more it would
be helpful to you to produce good
content marketing strategies. Try
and get the data from the
following resources too:
Competitor Analysis: Take a
complete look about your
competitors websites and
grasp the idea from their site.
What type of content are your
competitors are producing,
How are the users getting
engaged with their content &
how are thy reaching their
customers.
Keyword Analysis: List down
all the potential keywords
which are driving huge
traffic to your site, What
would be the landing page for
your potential keywords, and
finally get good ranking for
the keywords that you use on
your website.
Customer Survey’s : If possible
try to get a customer survey
analysis based on the
following categories.
1. How long have they been
your customers?
2. What products do they often
buy?
3. Do they refer our companies
products to their friends,
relatives?
4. What kind of service rating
do they offer on 5 stars?
STRATEGY#3 : ASSES THE DATA
COLLECTED
Now that we have collected all the
data from various channels, it is
the time to asses the whole make
sure to create an achievable goal
and also set up a benchmark audit
based on analytics data:
1. Traffic
2. Page views
3. Time spent on site
4. conversion data
5. Pages per visit
6. Entrances/exits
7. Bounce rate
8. Page authority
9. Page rank
10. Linking root domains
So, this audit will certainly help
you understand the performance
of the previous content on the
website.
The goals that you set up for your
content strategy should be based
on the following things:
1. Increase in conversions
2. Increase in audience
engagement
3. Increase in signups
4. Increase in sales
5. Increase in brand awareness
Now based on the above
mentioned goals, set up few
content strategy methods as
follows:
1. What kind of content should
be posted on to the website?
2. Where does this content sit
on the website?
3. What are the keywords to be
targeted in the content?
4. On which social media do you
target to attract the audience?
STRATEGY#4: PROSPECTING
Here comes the step of identifying
the websites/audience who might
be interested in the content that
you produce. Reach out to
influencers and request for a
quote on the topic that you are
willing to publish. Share the
content with the influencers and
ask their comments on it. You
might contact the influencers
through various websites or social
media.
STRATEGY#5: CREATE & PROMOTE
CONTENT
Go ahead and create a wonderful
piece of content that you are
willing to produce keeping all the
above mentioned protocols in
mind. Here are the check-lists for
the content that you create. Make
sure to check these points before
you publish the content:
1. Is the content informative?
2. Is the content credible?
3. Is the content useful?
4. Is the content attractive?
5. Is the content keyword rich?
6. Is the content exceptional?
7. Is the content easy to
understand?
Please make sure to reach out to
the key influencers before
promoting & publishing the
content.
STRATEGY#6: ASSESS THE
PERFORMANCE OF THE CONTENT
Make sure to assess the content
after it is promoted and published
by keeping the following factors in
mind:
1. How did the piece of content
performed?
2. What learnings were taken
away from it?
3. Should we need to make
more changes to the content?
4. What data have we received
from the content?
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