FACEBOOK ADVERTISING

WHAT ARE FACEBOOK ADS & HOW DO
THEY WORK?
If you are viewing this page, I am sure
you might have definitely came across
“Facebook ads” appearing on your
profile or else on your friends profile
page. Then you have come to a right
place where you can learn much on the
complete beginner’s guide for
Facebook advertising.
What is Facebook advertising?
Generally Facebook ads are placed in
the news feed on desktop, news feed on
mobiles & smart phones and also on
the right side column of the Facebook
page on desktop. Ads might be shown
on your profile page, Facebook
homepage, fan pages under a
“sponsored header”.
Hence, depending on the type of page
that you are viewing on facebook, you
might get to see two different ad-
formats: Horizontal ad-format &
vertical ad-format. These ad-formats
doesn’t have any functional difference
except the way they are getting
displayed (image & text).
Anatomy of a Facebook Ad:
A facebbok ad has 4 fundamental parts
i.e, Title, body copy, image & URL.
Title: This is limited to 25 characters.
Image: w:100px, h:80px . Facebook
automatically resizes the image that
you upload.
Ad body copy: This is limited to 135
characters including spaces.
URL: This is where you will send your
customers when they click on the ad,
This may be another Facebook page or
an external website.
Facebook Ads Anatomy
sometimes, you might get to see one of
your friend’s name underneth the ad
body copy. This is beacause your friend
might have clicked on the ad. This
really makes your ad more compelling
when you see your friends name. To
know more on how do Facebook ads
work, you can read more here.