BEST OFF PAGE OPTIMIZATION

Unlike On-Page SEO, Off page SEO
involves all the activities that we
perform outside our website. There are
so many off page optimization factors
that we have in place. Out of which the
most important factors include:
Link Building
Social Media
Social Bookmarking
Search engines are now modified to
such an extent that they can recognize
the website which is highly relevant for
the users search. So, these search
engines usually considers on page SEO
factors as well as the off page SEO
factors to serve these better results on
SERP for users. In search engines
perspective, a website would be highly
useful when it is referred by other
relevant websites i.e, it is more likely
to have its presence across social
media like Facebook, Twitter, LinkedIn,
Google+, Pinterest, Rss feeds etc.
Successful off-page SEO strategies would
certainly benefit all the website owners
in the following ways:
Increase in rankings
Increase in Page Rank
More Exposure
so, lets’ now discuss the top off page SEO
strategies for better search rankings for
your website . I would recommend to
follow these things diligently:
LINK BUILDING:
Link building is one of the most
important factors of off page SEO.
Basically link building is a practice of
getting inbound links to your website.
This is a process of all about getting as
many votes as you can to by-pass all
your competitors and get good
rankings on search engines.
Example: Let’s say you have written a
wonderful unique content on your
website. A viewer who liked your post
and links it as a referral to his post.
This would give a clear signal to the
search engines that Your page has good
information and your page gets highly
ranked for getting more and more
niche backlinks for your post or page.
Best SEO Link Building Practices
There are so many, link building
practices in place. I have listed down
the famous and genuine way of link
building strategies below for you guys:
1# Community Creation in Social
Networking Sites:
This is also called as “Online
reputation management”. Having your
presence on wide social media network
is highly important. This should be
your foremost step in off page SEO. Try
creating profiles all across popular
social media websites like Facebook,
Twitter, LinkedIn, Pinterest, Google+,
YouTube, Delicious and many more.
This presence of your blog or website
across social media will help you to
connect your friends, groups, niche
communities, users and many more
people to encourage in enjoying the
stuff available on your blog or website.
2# Blogging:
Blogging is one of the most powerful
ways of back links. Start a wonderful
blog with unique content posted on a
regular basis. Make sure to promote
your blog/website on blog search
engines and blog directories. You can
also promote your blog by commenting
on the niche blog communities
available on line. So, when you
comment on other blogs, search
engines would love to crawl your
website, These sort of blogs are usually
refereed as “do-follow blogs”. Make
sure to write a wonderful unique
content regularly. If you are not good
at writing content, try hiring a guest
blogger for you.
3# Forum Posting:
Create a new forum which is niche to
your website online and start posting
questions and discussions. Try to
engage the users to participate in your
discussions. You can also post
comments on other pre-existing forum
question, topics or discussions which
would become a backlink for your own
website and will be crawled by search
engine bots (“Do-Follow Forums”).
4# Search Engine Submissions:
Please don’t forget to submit your
website to the most popular search
engines like Google, Yahoo, Bing, MSN,
Altavista, Alexa, Alltheweb, Lycos,
Excite, etc., to get listed for free.
5# Directory Submissions:
Directory submissions would be a
herculean task for you now as most of
the directories started paid
submissions. Most of the people say
that directory submissions has been
deprecated but I would suggest to still
consider using this factor though it is a
time consuming process. Please don’t
go for paid directory submissions.
Submit your site/blog to most popular
directories if possible like DMOZ,
Yahoo Directory, ZoomInfo, One
Mission, Pegasus, etc.
6# Social Bookmarking:
Social Bookmarking is one other
powerful way of your website
promotion. Most of the people
nowadays started misusing the system
i.e spamming. If you can use the
popular social bookmarking sites
like Digg, Delicious, StumbleUpon,
Propeller, etc. in a proper way, you
can get good amount of traffic through
them. It is really important for you to
maintain proper tags while
broadcasting your website in such a
wide area network.
7# Link Exchanging:
Link exchanging is also termed
as Thematic Link Exchange. Try to
exchange links with service related
websites, this can help your site in
gaining link popularity. Beware of
black hat link exchanges which may
penalize your website.
8# Link Baiting:
Let’s say you have copied the content
of other website and pasted it on
yours, please do not forget to mention
their website URL as reference. Do this
process of link baiting for others, If
your content is unique and
trustworthy, let other do it for you. This
process would also improve the link
popularity.
9# Cross Linking:
Wikipedia is a well known example of
cross linking. Link to internal posts
and pages where ever it is necessary.
This process of linking is also termed
as internal linking. This increases the
internal link popularity. This is very
important factor in Google’s page rank
algorithm. Try having internal links
with a keyword based anchor text as it
has high weightage of getting your
pages or posts ranking better.
10# Photo Sharing:
Start sharing the pictures of your
website online which means you might
have to concentrate on making them
public. Engage your friends and users
comment under the picture, this way
can drive good traffic to your website.
There are so many photo sharing
websites available like, Flickr, Picasa,
Photo Bucket, Picli, etc.
11# Video Sharing & Promotions:
Alike photo sharing, you can also
publish/share your product videos,
promotional videos, expert opinions,
and reviews of your product on
popular video channels like YouTube,
Metacafe, Dailymotion, etc.
12# Business Reviews:
Start writing reviews about other
businesses and also suggest your
friends/colleagues/clients to write
reviews on your own businesses on
popular review sites like RateitAll,
Shvoong, Kaboodle, Stylefeeder, etc.
13# Local Listings:
I would suggest not to start with global
competition in the first instance as you
might face huge competition. Make
your site local so that search engines
can crawl and fetch the content easily.
I am sure that will surely help you to
reach out to your targeted audience in
a short time. Start submitting your
website to Google Local, Google Maps,
Yahoo Local, Yahoo maps, Yellow
Pages, Superpages, Hotfrog, etc.
14# Article Submission:
I am sure you must have heard enough
about this article submission. Though it
is a time consuming process, start
submitting the article you wrote
to popular article sites like Ezine, Go
Articles, Now Public, Buzzle, etc. I am
sure this would help you to get more
back links to your website.
15# Press Releases:
Make sure to submit your press
releases to popular PR websites like
1888pressrelease, Open PR, PR Leap,
etc. if you are a business/service
provider. This might help you in
getting your site displayed on Google
News.
16# Classified Submissions:
Make sure to submit your products/
services to some popular free classified
websites so that you can advertise your
products for free. Usually classified
sites get huge traffic and hence the
page rank of these sites are really
good. Try Craigslist and other major
classifieds sites like Kugli, Myspace,
iMadespace, Vivastreet, adzlol.com, olx,
Quikr etc.
17# Social Shopping Network:
Please don’t forget to submit your
website products to social shopping
networks like Google Product Search,
Yahoo Online Shopping, MSN Online
Shopping, and other major social
shopping network sites like Kaboodle,
Style Feeder, Wists, Five Limes, Buzz
Shout, Ohmybuzz, etc. consider to use
this factor only if you an owner of an
e-commerce website.
18# Answering Questions:
Start answering questions to the people
who posted relevant questions of your
niche category to websites like Yahoo
Answers, Cha-Cha, Answer Bag, etc. I
can tell you that this is a wonderful
process to improve the link popularity
if you are not spamming. Make sure to
put a link of your website under
your answer.
19# Sharing Documents:
Start sharing your business documents,
business slides, company brochures
and other information slides to Google
docs, slide share which can help you in
branding your website.
20# PPC (Pay per click) Ad Campaigns:
If you still wish to get more and more
traffic, you can consider opting for this
option because you can hit more traffic
to your website through PPC ad
campaigns like Google AdWords,
Yahoo-Bing Ads etc. Remember, this is
a chargable service. You will have to
pay to the service provider on click or
impression basis.