Best ON- PAGE SEO Tips

I am sure you must have heard
enough about meta tags, meta
description etc. when it comes to
on page seo optimization.
Here, I have listed down few
practical strategies which you
could use doubtlessly for better
rankings of your site.I have listed
a simple check list which will
certainly bring success in getting
more search engine traffic for
each and every piece of fresh
content that you publish on line:
Top Successful On page SEO
Optimization strategies
CONTENT OF THE PAGE:
It is extremely a critical step while
writing effective content to your
page from SEO perspective. This is
what the user comes to see on your
web page and thus it is extremely
important for search engine
rankings. Now, the question hits
on to your mind what is this good
content. Good content is something
which supplies a good demand . Your
content should provide accurate
and more information than what
he expected of the topic what user
was searching for. From SEO
perspective, good content is always
linked. Your content worth’s
linking only when it meets the
expectation of the user. If people
can’t link to it, search engines are
more unlikely to rank your web
page.
SEO FRIENDLY PERMALINK URL’S:
You should have your’s webpage
URL to be short and keyword rich.
Google stated that it would give
high weightage to the first 3 to 5
words in the URL.
Please try to avoid using very ugly
URL’S like
www.ramstondigital.com/?
pageid=12.
START TITLE TAGS WITH POTENTIAL
KEYWORD:
“Title tag always plays an
important role in terms of on-page
SEO optimization” . Always make
sure to start the title with a
keyword. There are numerous
studies confirming that title tag
started with a potential keyword
has always ranked better than title
with keywords in the middle or at
the end.
DAZZLE YOUR WEB PAGE WITH
MULTIMEDIA:
It is always recommended to
dazzle your web page with
multimedia like images, videos,
diagrams which would certainly
reduce the bounce rat.
PROPER USAGE OF OUTBOUND
LINKS:
Outbound links are the links
which go out of your website and
land the users on to a different
website. Make sure you redirect
the users to a relevant landing
page with “no-follow link”. non
usage of no-follow link would
impact the ranking of your
webpage. Since you are sending
the users to a different website no-
follow link would stop sharing
your page rank with the other
site. There are studies which says
that the adding outbound links to
authority sites like, Wikipedia.org
or Harvard.edu etc would improve
the rankings on Google.
DROP POTENTIAL KEYWORDS IN
FIRST 100 WORDS OF YOUR
CONTENT:
Make sure you add highly relevant
and potential keywords in the first
few sentences of your web page’s
content. Usage of keywords in the
beginning of the content would
emphasize search engines that the
topic is all about the keyword.
KEYWORD DENSITY:
Though Search engine’s have
become highly sophisticated, and
the keyword density is no longer a
factor for search engines to
consider the relevancy of the topic,
I would still suggest to maintain
the density of the keywords at 2%
to 4% . Search engines are now
more smarter in looking at the
topic as a whole rather than
specific matches of the keywords.
If you try to go beyond this
limitation, system would mark you
as a spammer and would penalize
your website in its rankings.
INTERNAL LINKING:
You might have to consider
interlinking the related and relevant
blog posts or pages, as it helps in
gaining the traffic to those linked
post and also helps in improving
the SEO link juice. It better to
sketch out an architecture of your
website and try to interlink with
all the pages and posts of your
website. But do not over do it. Try
to use keyword anchor text linking
as it helps in better performance
of the linking posts and would
rank better in the Google and
other search engines too for the
targeted anchor texts.
HEAD TAGS OPTIMIZATION(H1, H2,
H3, H4 etc.):
People who are using WordPress
websites, post title is always by
default selected as h1 tag. Hence,
you dont need to use h1 tag again.
I would suggest you to also use h2,
h3, h4 & h5 tags for sub-headings
and highlighting some important
points. Please avoid using repeated
h2 or h3 or h4 tags as it a practice
of Negative SEO.
META TAGS & META DESCRIPTION:
Google stated that it is not going to
give any importance to usage of
meta tags & meta description. By I
would suggest you to use them with
out any doubt. Try to have a
unique meta tags and meta
description with each of the blog
post that you publish online. Also
don’t forget to use your targeted
keyword in the meta description
section. Make sure to limit the
meta description length to 160
characters including spaces. You
should write user friendly meta
description tags for better Click
Through Rate (CTR) in search
engines. Though, many search
engine like Yahoo, Bing & MSN still
prefer meta keywords as a ranking
factor but Google already made it
clear that they don’t give any
weight-age to Meta keywords.
IMAGE SEO:
You might find it weird, does
image SEO helps. Yes it is. Image
SEO plays certainly plays a vital
role in search engine rankings.
Luckily it isn’t difficult to optimize
your images from SEO perspective.
Few best practices for better image
SEO are: Try to give an intelligent
alt text, optimize the file size of the
image that you upload as the site
loading speed is highly important,
don’t forget to have a keyword in
the file name, caption names are
must and give a brief description
for the image too.